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4/9/2002–Deveney Communication: The Prescription for Success
NEW ORLEANS—With health care issues constantly in the headlines and consequently on everyone’s mind, companies are looking for new tactics to maintain a positive image internally and externally. Pharmaceutical Research and Manufacturers of America (PhRMA), the Louisiana Physical Therapy Association (LPTA) and Ingenix Health Intelligence retained Deveney Communication for their strategic planning, integrated marketing, media relations, Internet marketing and public relations expertise.

The Pharmaceutical Research and Manufacturers of America represents research-based companies devoted to inventing medicines that allow patients to live long, healthy productive lives. PhRMA companies are leading the way in the search for new cures. Patients in some states are being denied access to new medicines as a part of health care spending cuts. The pharmaceutical industry is committed to ensuring that will not happen to patients elsewhere. In states that are considering restricting access to medicines, PhRMA has launched a major grassroots educational campaign aimed at patients, doctors and other advocates.

The Louisiana Physical Therapy Association, the principal membership organization in Louisiana representing and promoting the profession of physical therapy, furthers the profession’s role in the prevention, diagnosis and treatment of movement dysfunctions. Its members enhance people’s physical health and functional abilities. LPTA advocates granting the public direct access to physical therapy as a health care choice for evaluation, treatment and prevention of neuromusculoskeletal conditions.

Ingenix Health Intelligence is one of the largest health data and information companies in the industry, providing the most comprehensive line of products and services available. More than 100,000 providers, 1,500 payers and 100 Fortune 500 companies rely on Ingenix software, services and expertise to improve their health care delivery and operations. Ingenix provides scientifically based solutions for the pharmaceutical, biotechnology and medical device industries to help accelerate the development and adoption of health care products on a global basis. Their services also include global clinical research, economic and outcomes research, epidemiology, safety research, registries, medical education and communication.

 

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