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Justin Root
jroot @ deveney.com
Justin is big. This small bio can barely contain him. While most live in the microcosms of today, Justin is living in the macrocosms of tomorrow. He can’t help it. He’s a big guy with big ideas.
Justin thinks big. He does big things, but he started small. At the University of Florida, he was recruited by a team charged with creating and implementing a community relations campaign for the 2010 Census. The campaigning contributed to an unprecedented response rate from the community and was the catalyst for Justin’s rapid growth. He soon earned the coveted Summer Scholar position at Deveney Communication, which led to big responsibilities on the Louisiana Office of Tourism’s BP oil spill response campaign. He gained experience planning and hosting media familiarization tours, developing media materials, coordinating media requests and monitoring satellite media tours. The campaign fed his appetite for challenges. He grew physically. He grew professionally. He grew into a full-time role. Now as a communication strategist, he is leading a community relations campaign for Dow Chemical – a suitable task for his size considering Dow is the largest chemical company in Louisiana.
When he’s not doing big things for DC’s clients, he is serving on PRSA New Orleans’ Board, competing in a PlayNOLA sport or polishing his 2010 PRSA New Orleans Great Ball of Fire Award.
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