TOPS - Tuition Opportunity Program for Students
Louisiana’s scholarship program for high school students needed to ensure that voters would support permanent funding of TOPS with the state’s recently awarded Tobacco Master Settlement dollars, but pundits gave it a less than seven percent chance of victory. We used community relations to place the program before civic and business organizations statewide. The result? In addition to a landslide victory at the polls, education was named as “Best Use for the Tobacco Settlement Money” by a readers’ poll of a widely read alternative newspaper.

VitaRx National Mail Order Pharmacy
Our community relations efforts for this start-up mail-order pharmacy created awareness of the company, which led to media relations efforts positioning VitaRx as a leading industry authority in national publications including Managed Care Magazine, Drug Topics and The Wall Street Journal. The company quickly captured market share throughout the southeast, and its financial success led to the acquisition of the start-up by McKesson Corporation, ranked #35 by the Fortune 500.

Louisiana Lottery
What could be worse for an advertising agency’s bottom line and staff morale than when your top client fires you on the evening news? We did more than just help Bauerlein Advertising prepare to respond to media inquiries—we developed and implemented a campaign that reversed the vitriolic situation and won back the Louisiana Lottery account.

Louisiana Office of Tourism
The explosion of the Deepwater Horizon oil rig in the Gulf of Mexico led to a gushing oil leak that threatened the economy, environment and culture of Louisiana and the Gulf Coast. Deveney Communication developed a comprehensive public relations response campaign within 24 hours of receiving the call from Louisiana Office of Tourism to lead the response. The strategy was developed and implemented amidst a media maelstrom, to disseminate accurate information and proactively preserve the state’s tourism industry despite powerful imagery propagating misperceptions.

Southeast Medical Alliance
When one of the largest managed care providers chose to remove its longtime CEO, the company worried that contracts up for renewal could be affected. We developed key messages for three specific target groups to preserve the HMO’s reputation of stability and strength. Our efforts neutralized negative media and increased the number of lives covered by the HMO by 41%.

Louisiana Physical Therapy Association
For 20 years, the LPTA had been struggling to change state legislation that prevented residents from direct access to physical therapy. Deveney Communication implemented an e-mail marketing campaign that exponentially increased the LPTA’s network of supporters and allowed residents to communicate to legislators the need to change the law. Thanks to the campaign, the bill was signed into law.

mardigras.com
For the launch of a new Web site focusing on Mardi Gras in New Orleans, NOLA.com turned to Deveney Communication to help generate the awareness the sited needed to secure advertising revenue. Our integrated marketing campaign, which included a national cyber café promotion, garnered $7 million in media coverage, and our ability to drive significant traffic to the site resulted in advertising revenue that exceeded the client’s expectations.

March of Dimes Louisiana
Our Folic Acid Awareness campaign for the March of Dimes relied upon carefully crafted media strategies, the establishment of a communication committee composed of key leaders throughout the South and the enlistment of government support to increase awareness of the importance of folic acid consumption in preventing birth defects. The program set a national standard for success.

National Association for the Advancement of Colored People
When the NAACP’s annual convention came to New Orleans, Deveney Communication orchestrated a satellite media tour that resulted in more than $1.1 million in media coverage, including the top three markets in the country.

New Orleans Boat Show
The New Orleans Boat Show had experienced serious decline in attendance in the years after Hurricane Katrina and looked to Deveney Communication to help drive attendance through media relations. Due to our efforts, the 2008 show had more than 18,500 attendees, an increase of 21% - the highest attendance since Hurricane Katrina - and earned more than 164 earned media hits and 38.5 million impressions. Out of all the NMMA shows that season, the New Orleans show was the only U.S. show that had an increase in attendance.

PhRMA - Pharmaceutical Research and Manufacturers of America
Deveney knew how important this campaign’s messages were; PhRMA supplied Americans with vital health information about affordable, life-saving drugs. This campaign needed to secure coverage across the country in targeted communities on a weekly basis. To achieve this goal, Deveney targeted PhRMA’s different audiences by revising messages individually for each group.

Alberta Innovation and Science
Canada’s top technology, research and science professionals needed to prepare to handle media inquiries regarding Y2K and the expected technology nightmare. Deveney Communication conducted intense, one-day sessions with top Innovation and Science specialists. Following our program, Innovation and Science’s presence in print, radio, television and online media dramatically advanced the mission of the Department.

Ingenix
A subsidiary of healthcare provider giant UnitedHealth Group—which generates $28 billion in revenue annually—and one of the largest health information companies, Ingenix relies heavily on sales representatives with superior presentation skills for generating nearly $500 million in annual sales. Our speaker training seminars for Ingenix are consistently an overwhelming success, with better than 95% of participants evaluating the seminar as having met or exceeded expectations.

Louisiana Office of Tourism
After a 7 year struggle to add the Best Zydeco or Cajun Music Album as an official GRAMMY category, this momentous goal and landmark in Louisiana history was accomplished at the 2008 GRAMMY awards. Due to the distinctly Louisiana nature of the music, and the fact that the majority of the nominees for the category would be from Louisiana, the Louisiana Office of Tourism needed to showcase the wealth of Louisiana culture in Los Angeles during GRAMMY week, and invite non-Louisianans to come experience that culture in Louisiana. Deveney Communication worked in conjunction with the Louisiana Department of Culture, Recreation and Tourism, Louisiana Economic Development, Entertainment Industry Development and the Louisiana Music Commission to create an event that exceeded expectations and drove business and tourists to Louisiana.

NO/AIDS Task Force
Faced with numerous challenges, including lack of funding, public misperceptions, and the need to diversify its constituency, NO/AIDS Task Force turned to Deveney Communication for strategic analysis and planning. See how we were able to change the public’s perceptions, create an innovative multipurpose collateral piece that secured funding and positioned NO/AIDS Task Force as the flagship AIDS service provider in the Gulf South region.

Oceana
How can a nonprofit striving to reduce the needless polluting of our oceans take on the modern day Goliath of the cruise ship industry? Our strategic analysis and planning helped Oceana develop a strategy that allowed them to outthink their multi-billion dollar competition.