Big Results, Little Budgets: Campaigns on a Budget

Learn how to achieve unprecedented communication success—even after massive budget and staffing cuts. This session provides practical ideas on how to get to the top of your game and still work within your (ever-shrinking) budget. Join us and improve your skills through our experience in maximizing success while minimizing cost.

Hear secrets regarding

• Strategic Analysis = Success
• Understanding your audience is the most important step in capturing their hearts, minds and wallets
• Case study examples of award-winning campaigns on limited or no budget

Internet Marketing Made Simple: Secrets, Tips and Tactics

With a near infinite number of Web sites and an explosion of Internet marketing activity, competition for audience is fierce. This presentation demystifies Internet marketing, whether you are a novice or an aficionado. Learn how to respond to the new opportunities and challenges and take a leadership role—instead of following your IT department—in using technology to achieve business objectives. You’ll see how research and secrets from the online frontline correct common and costly misperceptions.

Specific topics include:

• How and why Internet marketing influences the public, particularly consumers
• Create strategies that integrate tradition and online initiatives to achieve business objectives
• Learn how to capture and retain audience and search ranking
• Participate in our interactive demonstration of PR’s global reach, which uses illustrations and examples from national leaders competing in the global marketplace

Download a PDF file of the PowerPoint Presentation

Community Relations that Build the Bottom Line

Good relations within various communities create and maintain a solid reputation. Community rapport is a key component of an effective public relations campaign. Involving partnerships and alliances with businesses, government, churches and community organizations, community relations entails capturing broad-based support for an organization through the research of opinions and the careful crafting of strategies that reinforce or correct public perception.

Explore how to build and strengthen your business’s position and image in your community. Also, learn tips and tactics regarding:

• What community relations are and are not
• Proven strategies for using community relations as a powerful and effective force in your company’s success
• How to research public perception and opinion
• Targeting discrete sections of an increasingly diverse society
• Creation and management of grassroots, grasstop and community-wide campaigns
• The pragmatism of philanthropy in community relations

Preventing the Time Bomb from Exploding

Crisis communication is one of the most sensitive public relations areas. Every action must be thoroughly researched and planned with impeccable accuracy. It is also where PR’s abilities and value to an organization can be most appreciated.

As the adage goes, perception is reality: Maintaining control of the situation and the information that reaches your constituents is of utmost importance. The ultimate goal is to manage potentially damaging situations and the quality and timing of information released to the public. Case studies and discussion will be used to examine ways to turn a crisis into an opportunity for your organization.

We’ll introduce you to:

• The role of communication counsel in a crisis
• A step-by-step guide to managing a crisis
• Who needs to be on your crisis response team, both within your organization and outside of it

Diversity, Segmentation and Targeting in Media Relations

Campaigns that mirror and match the increasing segmentations and specialization of media outlets, communities and the public can reap rewards and results. This presentation reveals strategies that respond and resonate with an increasingly diverse public, as well as tricks, tips and tactics to secure media coverage, community support and recognition. Specific case studies are used to illustrate the strategies introduced during the presentation.

Become versed in:

• Advancing a national campaign targeting not the general public, but specific geographies, issues, ethnicities, sexual orientation, levels of affluence and age
• How an expanded appreciation of diversity and technology combined with good old fashion media smarts can deliver big results
• The use of the Internet as your most valuable resource for identifying and reaching your targets